Capabilities
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Strong and Diverse Capabilities in Corporate Strategy, Management, and Programs in Fortune 500 companies to early stage startups mean that as the market and business changes, Groundbreaker can evolve the right approach to drive consistent business results. |
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Skills by Job Role
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Management Skills
People Management: Manage direct and matrixed teams to deliver outstanding results in high-pressure environments. Projects Management: Formulate, motivate, and drive multiple project teams (including partners) to transform strategy to measurable business results. Partner Management: Create plan, get joint executive commitment, execute, and grow joint efforts with technology, alliance, OEM, and channel partners. Contractor Management: Integrate outside specialists and contractors into work plans while maintaining control and confidentiality. |
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Strategic Analysis
Futures: Provide thoughts re how industry, technologies, and customers will evolve. Technology evaluation: Identify likely technologies that will provide a schedule or cost advantage and provide feasibility rankings. |
Market Analysis
Market analysis: Segment market, identify attractive segments, evaluate size of each segment, and profile prospective customers. Critical Success Factors: Uncover and characterize factors required for success. |
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Product Marketing
Products / solutions: Creation from scratch of requirements for V1 and product roadmap. Segmentation: Segment market and capture by vertical, horizontal, or usage. Pricing: Create pricing strategies that optimize corporate objectives. Campaigns / Programs: In-house creation and execution as measured by business results. Sales enablement: Craft direct / channels sales tools such as value propositions, ROI models, competitive analyses, and more. Sales training: Create / execute sales training to minimize sales time to revenue. Media: Influence analysts and press to present company and products in a positive light. |
Product Management
Market research: Create and execute focus groups, prototype testing, and more. Surveys: Qualitative / quantitative surveys. Feature specification: Compile core feature set needed to satisfy targeted markets and key customers and to compete effectively. Writing: Create all collateral, educational, and technical materials from scratch, using interviews or specifications as source. Acquisitions: Evaluate companies / products for acquisition or licensing. Technology training: Create both customer and sales technology training classes. Competitive execution: Target, identify weaknesses, and defeat competition. |
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Business Development / Channels
Value Propositions: Create partnering value propositions and deal structures. Partners: Manage partners from overall relationship to contract development. Programs: Design and optimize partner program efforts. Channels: Create / execute channels programs, including co-marketing / co-selling. Revenue: Direct revenue generation. |
Corporate Marketing
Social marketing: Leveraging social media to drive business results. Positioning: Establish positioning that articulates and differentiates value. Lead Generation: Generate targeted, high-quality leads via direct and indirect methods. Corporate look and feel: Specify graphics, collateral layout, and web site navigation. Events: Optimize impact on target audience. |