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    • Thought Leadership
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    • Joint Collateral
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Case Studies



There are a lot of 'strategic' marketing consulting firms out there. 



But, not everyone translates strategy to action. 


Below are a some case studies showing real work that drove focused business results.
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Thought Leadership and Emerging Technology
  • Thought Leadership: Thought leadership is usually the result of an integrated set of materials. 
  • Envisioning Use of Technology: Use cases written as differentiated horizontal solutions to illustrate potential applications of new technology.
Corporate and Product Presence 
  • Corporate Presence: Websites and corresponding collateral written largely from scratch to establish a corporate presence as a solid and viable vendor.
  • Product Presence: Websites and corresponding collateral written to establish a product family.  
  • Survey for Product Functionality: Surveys of customers and prospects are often the best tool to uncover market and product needs. 

Solutions and Partner Efforts
  • Formal Solutions, Worldwide: Solutions often are the best way to package products and technologies. 
  • Partner Structure and Programs: Establishing a known, equitable structure for partners is not only critical but also can protect the firm against lawsuits. 
  • Joint Partner Collateral: Being able to produce joint collateral, particularly customer success stories, is a key requirement for many marketing efforts. 
Sales Support
  • Sales Viability: Providing direct, channels, and OEM sales teams with a broad range of collateral (product datasheets, vertical industry briefs, customer success stories) to help drive sales.
  • Sales Tools: Sales tools often make the difference between a sale and just another meeting. 

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Photo used under Creative Commons from Debs (ò‿ó)♪