Envisioning Technology Use
Product Functionality Survey
There are a lot of 'strategic' marketing consulting firms out there.
But, not everyone translates strategy to action.
Below are a some case studies showing real work that drove focused business results.
Thought Leadership and Emerging Technology
: Thought leadership is usually the result of an integrated set of materials.
Envisioning Use of Technology
: Use cases written as differentiated horizontal solutions to illustrate potential applications of new technology.
Corporate and Product Presence
: Websites and corresponding collateral written largely from scratch to establish a corporate presence as a solid and viable vendor.
: Websites and corresponding collateral written to establish a product family.
Survey for Product Functionality
: Surveys of customers and prospects are often the best tool to uncover market and product needs.
Solutions and Partner Efforts
Formal Solutions, Worldwide
: Solutions often are the best way to package products and technologies.
Partner Structure and Programs
: Establishing a known, equitable structure for partners is not only critical but also can protect the firm against lawsuits.
Joint Partner Collateral
: Being able to produce joint collateral, particularly customer success stories, is a key requirement for many marketing efforts.
: Providing direct, channels, and OEM sales teams with a broad range of collateral (product datasheets, vertical industry briefs, customer success stories) to help drive sales.
: Sales tools often make the difference between a sale and just another meeting.
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